Danielle is the founder and Managing Director of brandXtension, an experiential marketing agency based in Amsterdam. Since 2004, the agency has worked on over 130 campaigns with brands such as Kelly Services, Vodafone, L’Oreal, Intratuin, LG, and Zeeman implementing a diversity of events and brand activations. She has a reputation as ‘the live-marketing expert’ within Dutch marketing circles and served in 2008 as Chairman of the IAA, the International Advertising Association.
From 2011 till 2015 she was responsible for the marketing and sourcing activities of an international fertilizer company and served the Dutch, American and Canadian market. Danielle managed commercial negotiations with third parties and liaised with stakeholders to ensure favorable commercial terms and mitigate business risks.
In 2016, she completed a master Business Administration at the University of Amsterdam, studying the effects of constant innovation within business networks on the corporate market. Focusing on suppliers of Dutch company ASML, the largest supplier in the world of equipment for the semiconductor industry, she reviewed 28 suppliers within the Brainport area and showed that the ecosystem instead of individual companies are best suited to maintaining rapid innovation.
Get in Touch!