My goal is to help you and your team with innovation: By inspiring from an entrepreunerial point of view, generate new ideas, create movement and assist with change management. As Scrum Master, I maximize the value created by teams.
In 2002 I founded brandXtension, a marketing agency based in Amsterdam. The agency has worked with brands such as Kelly Services, Vodafone, L’Oreal, Intratuin, LG, and Zeeman consulting clients about marketing communications and implementing a diversity of events and brand activations. Within the Dutch marketing circles they call me ‘the live-marketing expert’ and served in 2008 as Chairman of the International Advertising Association (IAA).
From 2011 till 2015 I was responsible for the strategic marketing activities of an international fertilizer company and served the Dutch, American and Canadian market. I was happy to manage commercial negotiations with third parties, build strategic relationships and liaised with stakeholders to ensure favorable commercial terms and mitigate business risks.
In 2016, I completed a master Business Administration at the University of Amsterdam, studying the effects of innovation within business networks on the corporate market. Focusing on suppliers of Dutch company ASML, the largest supplier in the world of equipment for the semiconductor industry, I reviewed 26 suppliers within the Brainport area and showed that the ecosystem instead of individual companies are best suited to maintaining rapid innovation.
I like to share knowledge. See Agenda for more information.